GA4 reports that make sense
Get the free GA4Publishers Dashboard that transforms Google Analytics 4 data into actionable insights for content publishers.
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About the GA4Publishers Dashboard
Making GA4 more accessible to small publishers
Google Analytics 4 is the new standard for web analytics. Although powerful, surfacing content-related metrics and insights is far less intuitive than the 17-year-old Universal Analytics being phased out in July 2023.
The GA4Publishers Dashboard puts content, acquisition, audience and conversion reports front-and-center, with advanced filter controls to unearth insights. Built for small newsrooms, it’s free for everybody.
About Ned Berke
On a mission to empower communities by supporting small, independent newsrooms with tools and information to succeed.
I am the Chief Strategy Officer of BlueLena.io, which provides audience development services to more than 180 small- and medium-sized news publishers across the U.S. and Canada. We provide the technology, knowledge and hands-on resources to grow reader revenue and audience engagement.
I created the GA4Publishers dashboard as a free tool after hearing from countless publishers that they didn’t understand GA4, or have the time to learn it. The dashboard builds on my previous work training media operators to use Google Analytics, and the Audience Explorer dashboard I released in 2019 to provide publishers with insight into their loyalty segments.
Sign up for GA4Publishers Dashboard updates!
The GA4Publishers Dashboard is a work-in-progress — just like GA4 itself. I’ll continue to upgrade the reports with new features and data as GA4 and the GA4 Data Studio connector evolve. Signing up for email updates is the best way to stay informed of new functionality.
Contact
Send me feedback about the dashboard, including bugs, feature requests and your own learnings.